The La Ligugéenne Badminton Club wanted to strengthen bonds among its members, attract new leisure players, and enhance its image in the region.

Strategy & Insight

It quickly became clear that we could create an event combining both sport and sociability, while being unique enough to appeal to a young, active audience looking for new experiences. Our goal was to design an event that combined leisure, competition, and a fun, engaging atmosphere.

Creative Solution

The solution was to create Blackminton—a badminton tournament played in the dark, illuminated only by black lights and fluorescent elements. The idea was to create a playful and festive atmosphere for both players and spectators.

Impact

The results were very positive: Registration limit reached, with 80 participants and 20 spectators. The event was highly praised for its fun and innovative concept, with an excellent satisfaction score of 4.7/5 from participants. Blackminton helped strengthen team spirit among members and brought together both old and new players in a relaxed, friendly atmosphere. This event has now become an annual highlight, helping the club grow and building its reputation for innovation in the region.