The Perfect Timing

OUIGO needed to restore appeal to end-of-line destinations, competing against the perceived flexibility of other transport modes. Among young people, fixed schedules are often seen as a drawback. Our strategy: make it a strength. A OUIGO schedule is simple, clear — and sometimes the perfect excuse to leave at the right moment. An urban and digital campaign that makes the schedule visible, memorable… and desirable.

LOOKUP

A loneliness epidemic is affecting young people: 62% suffer from loneliness, even in social spaces. How to break the ice and foster genuine connections in those spaces? LOOKUP is a connected object that reinvents social interaction by bringing dating-app experiences into the real world.

EKO's Questions

Faced with the ecological emergency, how can communication be rethought in a world that needs to slow down? EKO is a 32-page children’s book, written and illustrated in three days, that introduces the idea of degrowth from an early age. Designed as a conversation starter between adults and children, it invites reflection on new ways of living, consuming, and imagining the future.

Blackminton 2023

The Ligugéenne Badminton Club needed to attract new leisure players and strengthen cohesion among its members. So we created Blackminton, a festive blacklight badminton tournament — a great success.

Unis Vert Marbourg

Poitiers challenged us to reinvent ties with Marburg through an eco-responsible journey to celebrate 60 years of twinning between the cities. We created United Green Marburg: an 8-day low-carbon journey through 8 cities, mixing ecology, meetings, and Franco-German culture.